How to add a Google Ads conversion?
Setting up Google events — in just 5 minutes.
Google Ads has no pixel like Facebook — instead it uses a system of tags and events that record the actions you need (for example, a submitted order or a purchase).
What you need to track conversions
Conversion ID — your account's identifier (for example, AW-123456789).
Conversion Label — a unique label that tells which event to record. In EasyWeb it's called the “event code” (for example, AbCdEfGhIjKlmNoP).
How to get the Conversion ID and Label?
Open your Google Ads account.
At the top, click “Tools and settings” (🔧) → “Conversions”.
Click “+ New conversion” or choose one you've already created.
Set the conversion type (for example, “Purchase”).
Choose how to install the tag: “Install the tag yourself”.
The window shows the Conversion ID (for example, AW-123456789) and the Conversion Label (for example, AbCdEfGhIjKlmNoP) on one line, separated by “/”.
How to set the Conversion ID and Label in EasyWeb?
Sign in to your EasyWeb account.
Open the settings of the landing page you need.
Open “Integrations → Google”.
Paste the Conversion ID into the first field, “Enter the identifier”.
Paste the Conversion Label into the “Enter the event code” field.
Tick the checkbox next to the integration.
Click “Save”.
Download the updated landing page archive and install it on your hosting.
How to check the setup is correct?
After installing the site, open “Google Ads → Tools → Conversions” again.
Choose your event → “Data source” → “Check tag”.
Leave a test order on your site — if the tag works, Google records the event in real time.
Important
- One Conversion ID can be used for several events, but the Label must be unique for each of them.
- By default EasyWeb doesn't change the event — whatever you set in the Label is what Google Ads records.
- All events are processed only after the site is installed on hosting. Tags don't fire in preview mode.