How to make a site that actually sells?

1. Give the user everything on the first screen

A person decides whether to stay or leave in 3 seconds. So the first screen must clearly answer 3 questions:

• What is it?

• Why is it a good deal for me?

• How do I buy it?

Rule: the form or the button must be right on the first screen. Don't make the customer look for where to click.

2. Simple blocks — a quick decision

It's not sites with 30 blocks that work, but those with:

• a clear headline (1–2 phrases);

• short benefits;

• vivid photos or videos (of minimal size);

• good reviews;

• a simple order form.

🚀 Don't overcomplicate. Every extra block is one more chance the user leaves.

3. Speed is the key to conversion

The site takes longer than 3 seconds to load? Minus 30–50% of users before they see anything. What to do:

• don't use unnecessary blocks;

• keep heavy content to a minimum (EasyWeb compresses photos automatically);

• avoid self-hosted video unless absolutely necessary.

For the “Mini video” block, we recommend trimming clips to the essentials and compressing them with special services to cut page load time. The “Video” block loads YouTube clips only after a click, so it doesn't affect site speed. You can check the result in Google PageSpeed.

4. Real reviews — social proof

🚀 1 honest review is better than 10 poor ones. Reviews add trust, but only if they're real (or very close to it):

• different names (I. Kovalenko, Nataliia, Mykola Parkhomenko);

• texts of different length (from 1 to 4 sentences), with different impressions of the product;

• ideally a photo (a stock one is fine, but realistic).

Read more about working with reviews in a separate article.

5. Don't try to “save” a weak offer with design