Analytics and order statuses

What the analytics shows

• Order statuses — from «New» to «Completed», right in the orders table and in Telegram.

• Visitors and «Order» clicks — visitors unique per day, every click counted, bots excluded.

• Orders and turnover per day: all, completed, cancelled, returned.

• Profit — from the cost price of your products.

• The sales funnel and the conversion at every step.

• Order sources by UTM tags — which campaign brings sales.

• Ad spend, cost per order (CPA) and ROAS.

• A daily Telegram report at 20:00.

Order statuses

In «Orders» there's a «Status» column after the ID. Click an order's status and choose a new one — it's saved right away.

• New — the order has just come in. Every new order gets it.

• In progress — a manager has contacted the buyer and is sorting out the details.

• Shipped — the product has been sent, the buyer hasn't received it yet.

• Completed — the buyer received and paid for the product.

• Returned — the buyer didn't pick up the parcel or sent the product back.

• Cancelled — cancelled before shipping: refusal, duplicate, test.

Turnover counts every status except «Returned» and «Cancelled». «Completed turnover» counts «Completed» only.

Status filter. Click the «Status» column title — the list shows how many orders each status has. Choose a status to show only those orders, for example only the new ones.

New orders are bold. Orders you haven't seen yet are shown in bold while the page is open.

Deleting orders

To remove the test orders you placed yourself while setting up a landing page, click the bin at the start of the row and confirm.

Changing the status from Telegram

If your orders come to Telegram (how to connect it), every new order message has status buttons. Press one — the status is saved in your account and the current one gets a ✅.

• The buttons work in your chat and in the chats of team members who get the orders.

• Only messages that came after statuses appeared have the buttons. Older messages stay without them.

• If you change the status in your account, the tick in the Telegram message stays as it was — the current status is always in «Orders».

Opening the analytics

1. In the dashboard menu choose «Analytics» — right below «Orders».

2. In the list on the left choose a landing page or keep «All landing pages»: the numbers are then summed for the whole account, marketplace orders included.

3. Choose the period: today, 7, 30 or 90 days, or «Custom» with dates. The default is the last 30 days.

Every number and chart on the page follows the chosen landing page and period. Days are counted in Kyiv time.

The numbers

On top are the numbers for today against yesterday, below — for the chosen period against the previous period of the same length (for example, the last 30 days against the 30 days before them). A green ▲ means the number grew, a red ▼ — it dropped.

• Visitors — unique visitors of the landing page per day: someone who comes several times a day counts once.

• Clicked «Order» — how many times a button that starts an order was pressed: every press (see below).

• Orders — all orders of the period, in any status.

• Turnover — the sum of the orders (price × quantity), except cancelled and returned ones.

• Completed turnover — the sum of completed orders only: the money you actually got.

• Conversion — orders ÷ visitors. Only landing pages that count visits are taken.

• Expected and completed profit — (price − cost price) × quantity, see «Cost price and profit».

• Ad spend, cost per order, ROAS, profit after ads — appear once you enter your ad spend.

Charts

Orders by status. Each column is one day's orders by the creation date, the colours are their current statuses. Hover over a day to see how many orders each status has.

Turnover. The blue line is turnover without cancelled and returned orders, the green one is the turnover of completed orders. Once you enter ad spend, a red spend line appears.

Landing page visits. Visitors and «Order» clicks per day.

How visits and «Order» clicks are counted

The counter is built into a landing page when you publish it on our hosting — on a free subdomain or on your own domain connected to EasyWeb.

• A visitor counts once a day, even if they reload the page. All page views are in the visits chart's table.

• Search engines and other bots aren't counted.

• Your own visits count too, so after launching ads don't open the landing page without a reason.

Clicked «Order» — how many times a button that starts an order was pressed. Every press counts: a visitor who pressed «Order» 5 times makes 5 — it shows how interested people are. These buttons count:

• the submit button of an order form;

• «Order» in the catalogue, which opens the product form;

• «Add to cart» and «Checkout» in the cart;

• a link or button that leads to a block with an order form.

Sales funnel

The funnel shows the buyer's path: visitors → clicked «Order» → orders → completed, and next to each step — the share that got there from the previous one. In the funnel everyone who clicked «Order» counts once a day, so this step is never bigger than the visitors.

How to read it: few «Order» clicks — work on the offer, the price and the first screen. Many clicks but few orders — make the form simpler. Many orders but few completed — check how orders are handled and how many parcels aren't picked up. More tips in «How to make a site that actually sells?».

Order sources (UTM)

The table shows orders by the utm_source and utm_campaign tags: how many orders, how many completed and the turnover of each campaign. The tags come from the link the buyer followed to the landing page — add them to the links in your ads. See «How to analyze traffic?».

Cost price and profit

To see your real profit and not only the turnover, enter the cost price of a product — what one item costs you: purchase, packing, etc. Open the product in «Products» and fill in «Cost price». Buyers don't see it.

Profit of an order = (price − cost price) × quantity. So discounts, variation prices and the number of items are taken into account.

• Expected profit — all orders except cancelled and returned ones.

• Completed profit — completed orders only: the money you've already earned.

Ad spend, cost per order and ROAS

In «Ad spend» enter what you spent on ads that day: the date, the amount, the channel (Facebook, TikTok, Google…) and the landing page. You can add several entries a day — for example one per channel.

A wrong entry can be deleted with the bin in the spend list.

Daily Telegram report

Turn on «Daily Telegram report» at the bottom of the analytics page — every evening at 20:00 the bot sends the day's results for all landing pages: visitors, «Order» clicks, orders, turnover, conversion and the landing pages with the most orders.

• The report comes with paid plans.

• It's sent to the chat your orders come to, so connect Telegram first.

• On a day without visits and orders no report is sent.

Team access

More about roles in «Team: working together in an EasyWeb account».

Analytics on the Free plan

On the Free plan the analytics shows the last 7 days. Longer periods, comparison with the previous period and the daily Telegram report come with paid plans — compare them on «Plan options».

Questions and answers

Why are visits 0?

The counter appears once the landing page is published on our hosting. Publish it again and open it in a browser — the visits show in the analytics right away. Downloaded landing pages on another hosting don't count visits.

Why are there more orders than visitors?

Orders come from every source — landing pages, downloaded ones included, and the marketplace — while visits only from landing pages on our hosting. That's why the funnel's conversion takes only landing pages that count visits.

Are orders that go only to a CRM counted?

No. The analytics has the orders that come to EasyWeb or Telegram. If a landing page sends orders only to a CRM, they go straight there. Turn on forwarding to EasyWeb — here's how.

The status changed in my CRM — why not in EasyWeb?

Statuses from CRMs aren't synced automatically yet — change them in «Orders» or with the Telegram buttons.

Do buyers see the cost price?

No. Only you and your team's admins see it.